THIS WEEK: THE INDIAN DESIGNER APPAREL MARKET The Indian apparel market was worth Rs 88,340 crore last year. The total market for designer apparel was Rs 9,835 crore. Currently, the global designer wear market is worth about Rs 1,62,900 crore. It is growing at 9 per cent every year. The Indian fashion industry accounts for barely 0.1 per cent of the international industry’s net worth. Indian designer wear commands a category engagement of 66 per cent for male customers and 57 per cent for female customers. The category engagement in western designer wear is 5 per cent. Excluding western wear, the per capita per annum spends on designer wear for men is Rs 42,627 and Rs 48,271 for women. About 58 per cent of male shoppers and 69 per cent of female shoppers prefer shopping for designer wear in departmental stores. Comparatively, 42 per cent of male buyers and 34 per cent of female buyers vouch for exclusive brand showrooms. The frequency of purchase is the highest amongst youngsters. However, women in the 41 to 50 years age group are also big shoppers. The northern and western regions of India account for the highest shopping of designer apparel.
From this article in the Business Standard, (which was about management tips) we can see that the Indian Designer wear market still has a lot of scope to expand and grow. Although one may hear that the designer wear market is becoming saturated, that there are too many design institutes, I think there is huge potential in the market as India continues to become a developed country and as the market becomes more and more professional in it’s outlook. The need for trained professionals with experience in the Indian market can only grow as more and more international brands and companies come into India.
