In the mad rush to see and be seen on the Indian fashion scene, Ravi Bajaj stands out like a quiet voice in the wilderness.
“Over the years, there have been a lot of changes in fashion. As far as
fashion weeks are concerned, they are good launching pads for budding
designers. But I am not in favour of participating in either Lakme
India Fashion Week or Wills Lifestyle India Fashion Week because the
whole world is now coming to India. Moreover, I am catering to domestic
clients and not looking at exports.” – link
This makes one think – what is the purpose behind participating in a fashion week? Is it only to find an international buyer or does one keep to old business stategies that have worked for you in the past? What about domestic buyers and what role do they play in building a brand? Arre domestic buyers only important for budding designers?
Mr Bajaj seems content with or rather confident of the niche he has made for himself. There are other designers like Sharab Durazi whose mystery only works in favour, but this may not be the best strategy for even the most established designer, when more and more designers are crawling out of the woodwork looking for their space in the market.
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I find it strange that ANY designer would not want to be part of Wills Lifestyle India Fashion Week. It is the premier fashion-trade event in the country, hosted by India’s only (apex) fashion body. The event provides designers, both new and established, with a platform to showcase their creativity to the world. Its got a plethora of international as well as domestic buyers, media, fashionistas and other key stakeholders. Maybe Ravi Bajaj is content with what he gets from his domestic buyers… but how come mega designers like Tarun Tahiliani, Rohit Bal, Ritu Kumar, JJ Valaya (the list goes on) choose to participate in this event? It is obvious, that to succeed and be recognised, a designer has to be part of this event.
I have to agree that I find it strange that Ravi Bajaj doesn’t feel the need to participate in one or the other fashion week. I think it’s worth keeping an eye open to see whether he changes his mind as the fashion weeks become more established/recognised.
Ravi Bajaj is a fabulous designer. His work has inspired many designer……. I don’t understand why he is not in the favour of India Fashion Weeks?
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AMIT
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