KSIC, Karnataka Silk Industries Corporation is going all out to modernise its image. They have always been popular with my grandmother but I guess that they have decided it was time they tried to find newer potential clients.. To that end Mysore Silk has acquired a geographical intent patent and is now bringing out a new line of sarees designed by NIFT Bangalore graudate Ila Dhulipala. The new line will include
kasuti-embroidery embellishments, rich thickly woven pallus, bandhini techniques, exciting new colours like lilac, ecru coffee-brown and elephant-grey and contemporary designs. All inspired by traditional Indian architecture and ancient Indian jewellery.
Mysore silks have always been known for their quality although they have become a little boring lately…
Mysore silk draws its fame from the purity of the silk and the painstaking production process, which ensures that every aspect of the sari is perfect. For decades it has been celebrated for the extraordinary sheen of the fabric, purity of the zari, the distinctive drape, a wonderful non-crush quality, and a butter-soft feel. And despite its delicate looks, these classy saris are not only very washable, but also durable. The zari too rarely fades because the yarn used has the maximum gold and silver compared to any silk sari in the country.
..but although they are revamping their image they are quick to reassure us that the qulaity will not be compromised on.
Ila Dhulipala, the NIFT-trained designer who is doing the new designs says: “Although we are giving the body of the sari an element of interest with these innovations, we are seeing to it that it doesn’t kill the inherent beauty of the fabric.”
They report that the response to their new line has been good, so here’s looking forward to more designs from Mysore Silk.
Link to complete story in the Hindu.